欢迎加入Data Exchange

提升您的数据价值,增加您的数据收入

ComScan Campaign Planner

ComScan 广告营销规划产品

ComScan是一个功能强大的广告规划和分析工具,追踪广告投放和营销活动的表现,分析目标用户的关键数字接触点、并确定广告营销效果的驱动因素。这些功能可用于创建目标用户分群、制定媒介规划,从而大幅提高广告营销的效果。

ComScan is a powerful campaign planning and analytics tool that tracks campaign performance, analyze the digital touch points of your target adueince, and identifies key performance drivers for campaigns. These touch points & performance drivers can then be used to create audience segments and media plan that will improve the performance of the campaign.

 

ComScan的主要功能

 

comscan每天实时监测营销活动和广告投放,并产生可操作消费者洞察:

ComScan monitors campaign delivery on a daily basis, and generates actionable insights enabling you to:

 

通过易于可视化的结果,监测广告营销活动的表现

Monitor campaign performance with easily visualized results

 

对您的目标广告和营销活动,产生更深层次的可操作的见解

Generate deeper, actionable insights about your campaign

 

通过用户分群的优化分析,确定广告和营销的关键驱动因素

Identify key performance drivers using overlap-driven segments

提高广告营销效果,带来品牌效果提升,并通过高级的分析模型,有效增加目标受众到达率,

Improve campaign performance, drive lift, and extend reach with advanced statistical models with Audience Optimizer

 

通过了解在广告营销中产生点击或转化用户的特点,您可以使用这些目标用户数字档案,按广告客户行业来细分用户分群,从而提高广告营销效果。

By understanding the characteristics of users who click or convert on your campaigns, you can use those profiles to create unique audience segments by advertiser verticals, leading to increased campaign performance.